- What time of day are you most creative? Evening and late time of night
- What activity are you doing when you get these ideas? When going to sleep, in the shower, driving, on the bus, riding a bike and or when eating dinner.
7 Creative Blocks
What solutions to creative blocks have you used when trying to generate ideas for something?
- Keep a collection of inspiring works and ask yourself what it is you like about them
- Step back and observe a surrounding
- Pretend to be a tourist in your home town, taking photos of everything and anything that seems remotely interesting
- Create inventions with crayons
- Clean or re-organize your work/personal space
- Go for a jog or a walk
- Play with your food, making shapes, faces or scenes
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Create a Marketing Strategy
Item that is currently not popular with Gen Y: Desktop computers
Existing brands that product this item: Apple, Dell, Lenovo, Windows etc.
Why this item is not popular with Gen Y: generation Y has been introduced and brought up with technology such as smart phones, tablets, laptops and other technologies that can perform computer like tasks. They carry technology with them almost everywhere they go, and for obvious reasons, a desktop computer cannot be carried with them. Desktop computers are unpopular because they are large in size, being bulky and not space efficient, and because they have cords, which does not follow the wireless trend. Laptops are generally the more popular form of computer as they are portable, cordless, small and light.
3 ideas to make Desktop Computers 'cool' again:
- Incorporate modern and unique designs to the structure of the desktop computer
- Add up to date and 'cool' features to the desktop computer, such as touch screen, tv capable, high def webcam etc.
- Make the accessories (keyboard, mouse, speakers etc) wireless, and have them incorporate modern designs and have up to date features as well.
- Add up to date and 'cool' features to the desktop computer, such as touch screen, tv capable, high def webcam etc.
- Make the accessories (keyboard, mouse, speakers etc) wireless, and have them incorporate modern designs and have up to date features as well.
"Give the item a brand name and slogan/tagline"
Brand name: Renascentia
Slogan/Tagline: "Bring uniqueness back to your office" or "Be in front of your child's technological understanding"
Slogan/Tagline: "Bring uniqueness back to your office" or "Be in front of your child's technological understanding"
Billboard Idea:
