The Reading Writing Hotline - If you have trouble reading, that's something we can fix. 1300655506.
- What do you like about the slogan? The slogan is presented as a song
- Is it easy to remember? If so, why? It is easy to remember because of the catchy song
- Is there something clever about it? If so, what? When thinking of the place, the song comes to mind and we are able to remember the full phone number and what the company does
- Does it highlight something positive about the product/company? If so, what? The song has a happy tone, making the company seem like they will have positive results.
- What do you like about the slogan? It's simple
- Is it easy to remember? If so, why? Yes, because it is short and simple
- Is there something clever about it? If so, what? It doesn't use capitals and it uses colloquial language with the 'lovin'' word. This makes it seem less formal, so every market/audience can relate to it.
- Does it highlight something positive about the product/company? If so, what? The 'it' refers to everything in McDonalds, so when they say "i'm lovin' it.", it refers to loving everything, which positively impacts the company.
- What do you like about the slogan? The ads are ridiculous, but I like the slogan because when I think of it, it reminds me of the ridiculous ads.
- Is it easy to remember? If so, why? It's easy to remember because it only has two syllables and the words rhyme.
- Is there something clever about it? If so, what? It rhymes and the pink reminds us strongly of the product packaging.
- Does it highlight something positive about the product/company? If so, what? Not really. Although "Think pink" can also be related to breast cancer products so people may think that the product is positive in that it supports cancer.
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